The optimal IVR solution must be flexible and robust enough to scale with your organization and adapt to your customers’ ever-changing expectations. Legacy systems can be rigid and provide not enough flexibility.

Customization is the key to a successful IVR implementation, as an interactive voice response system is often one of the first contacts a client has with your company.

Beyond lead routing, marketers are quickly adopting Interactive Voice Response systems to learn more about their customers. Whether conducting phone polls, surveys, or marketing campaigns, IVR systems provide a sure-fire way to unveil customer likes, interests, and demographics.

Customers have a need for speed. In fact, Gartner predicts that this customer preference for independence and self-service automation will likely rise to 85% by 2020. They want questions answered and product information delivered fast.